Here at Gredunza we're always on the lookout for interesting new technology in which to highlight independent reading and research, which is why
myebook.com sparked my interest. The basic idea, similar to how Scribd used to work, is that you upload a PDF of your work and it is displayed in book format, flip-style pages and all, full screen, for free.
The upside of this service is that the tech is pretty impressive. Pages flow, zoom, and flip incredibly fast, and it makes even a white paper look more professional. It's a thousand times better than scrolling through a PDF, in my opinion.
The downside is that it appears reading it like a book is the only real option. You can't download the PDFs (though you can share and embed them), and you can't annotate (though you can comment, somewhere, somehow). Also, unlike how Scribd
now works, you can't set a price. The PDFs are free to view to all.
Having said all that, does anyone really enjoy reading scanned PDFs on your computer screen? I find it easier to just print out the odd article that I get off a digital magazine and then read
that, rather than panning and scanning back and forth. I absolutely read magazine articles when they are reformatted to fit the web (blog-style, all in one column), but these straight-port magazines sort of bug me.